We are hiring a Marketing Manager (35K, 1 day WFH per week) on behalf of our client, a hypergrowth start-up in Edtech / STEM Education.

Responsibilities

• Develop and execute comprehensive omni-channel marketing strategies, incorporating organic, performance/paid, referral, CRM, influencer, SEO, event, and other relevant channels.
• Plan and execute marketing campaigns across multiple channels, optimizing performance and ROI.
• Manage and optimize the company's digital presence, including website, SEO, SEM, and social media platforms.
• Implement performance marketing strategies on Meta and Google platforms, including conversion tracking, audience targeting, and campaign optimization.
• Create compelling and engaging content for marketing collateral, tailored to each channel and target audience.
• Collaborate with cross-functional teams, including sales, product development, customer success to ensure marketing initiatives align with business goals.
• Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement.
• Manage relationships with external vendors, agencies, and partners to execute marketing initiatives and campaigns.
• Develop and manage the marketing budget, allocating resources effectively to achieve marketing objectives.
• Track and report key marketing metrics and KPIs to senior management, providing regular updates on marketing performance and ROI.
• Lead, mentor, and develop a team of marketing professionals

Requirements

• Strong knowledge of marketing principles, strategies, and best practices across various channels, including organic, performance/paid, referral, CRM, influencer, SEO, and event marketing.
• Hands-on experience in performance marketing and conversion tracking on Meta and Google platforms.
• Proficiency in digital marketing platforms, social media management, SEO/SEM, and marketing automation tools.
• Creative mindset with a keen eye for design and brand consistency.
• Strong leadership and team management skills, with the ability to motivate and inspire a marketing team.